Asus today unveiled its mobile communication product strategy for India. The formal initiative to enter the Indian market has been kick-started with the launch of two of its Windows Mobile 6 professional PDA phones for business professionals – The P526 and M530w. ASUS India has announced that India Digital Lifestyle Distributors Pvt Ltd (IDLDPL) will distribute PDA-phones to large format and mobile phone retailers across the country.
The company is also in talks with various mobile telecom service providers to bundle Asus PDA phones with their new subscribers. ASUS plans to initially target the top five metros - Bangalore, Chennai, Delhi, Kolkata, and Mumbai for the PDA phones. The company plans to establish a strong brand presence in these five metros followed by other cities and towns across India.
“We see a huge potential going forward in the PDA Phone market in India.”, said Mr. Benson Lin, General Manager, ASUS Asia Pacific region. “India can expect to see a whole range of premium Asus PDA phones being launched in the next few months,” he added.
The P526 is equipped with GPS capabilities and a host of messaging enhancements to allow users to experience Windows Live with improved stability and speed. It has a 2.6" TFT display that supports 65K colors and has a 240 x 320 pixel resolution. The media player supports MPEG4 (supporting 30 FPS QCIF video) MIDI/MP3/WMA/WAV/AAC/ AAC+/AMR and other music formats. The device is also has a 2 megapixel camera. The P526 is also equipped with 128 MB Flash and 64 MB SDRAM. It supports Micro-SD cards for external memory and supports USB v1.1/ Bluetooth 1.2.
Apart from these features the device also has some very Asus specific apps like Remote Presenter to allow users to control PowerPoint presentations stored on a notebook or PC via a Bluetooth connection, ASUS Meeting Planner and ASUS Secret function that encrypts and protects sensitive documents.
These phones are available in the market and priced at Rs. 16,990 and Rs. 20,900 respectively.
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